Leading and producing a challenging shoot in the French Pyrenees with Rapha and BMW.

THE PROJECT

BMWs have long been used as support vehicles for Rapha’s customer trips.

 

To celebrate their partnership and increase customer acquisition, we set off to the Pyrenees to capture the action.

THE WORK

Across a challenging three day shoot, we covered 300 miles of windy, single mountainous road a day.

 

We weren’t able to interfere with the customer trip so photography locations had to be meticulously planned beforehand.

FULL CREDITS

Agency: FCB Inferno
Photographer: Richard Wadey