As the world clambers to contain climate change, the fashion industry is already looking to alternative fabrics to help reduce their impact on the environment. Fabrics like Mylo’s sustainable, vegan, mycelium leather.
Working with the likes of Kering Group, Adidas and Stella McCartney, Mylo wanted to better understand the consumer of these products so it could align its strategy and comms accordingly.
After three rounds of workshops, spanning London, New York, San Francisco and Copenhagen, Mylo asked me to film a series of short videos capturing my daily routine as well as my attitude, values and ethics when it comes to sustainable fashion.
The video will serve as a profile of Mylo’s target consumer, informing future brand strategy and communications.
