freckl. is driven by a love for simple, sustainable packaging. It works with leading brands across food and retail to offer packaging that impacts their customers, not the planet.
As a new brand, freckl. wanted to craft a tone of voice and personality that matched their mission: driven, sympathetic, and optimistic—and then carry this throughout their website and social channels to launch the brand.
Centered around the concept of “sustainability, made simple.”, each touchpoint is designed to make sustainable packaging feel easy.
An injection of personality and humour helps to elevate freckl. beyond a packaging company, differentiating it from competitors as well as making it easy for customers to reference freckl. in their marketing.
