Keeping up with the fast-paced demands of current content creation is no easy feat. That’s why Nespresso set up a Content Studio with Ogilvy Social Lab and Hogarth: an efficient, agile team of Senior Creatives, Designers and Directors with in-house production facilities.
Catering to global markets from Asia to the Americas and across Europe, the Content Studio was responsible for concepting, producing and editing hundreds of pieces of omni-channel content, continuously, week in, week out.
Over eighteen months I grew from Senior Copywriter to Associate Creative Director, creating and shooting numerous campaigns simultaneously, across multiple concurrent sets, thanks to a fast-paced and busy creative and production schedule.
As Associate Creative Director, I helped drive the creative direction of Nespresso, whilst ensuring brand consistency across all of its campaigns–from concepting right the way through to shoot and final delivery.
As a Senior Creative, I worked alongside Art Directors to help develop image and photography direction, visual treatments and social videos for multiple touchpoints from social to web, PDP and digital banners, across several global markets.
To help Nespresso’s US office simplify its product messaging and increase market share, I also developed the entire messaging structure for its iced coffee offering, Vertuo machine range and line of coffee capsules.
