As part of Timberland’s new global brand campaign, it wanted to tease the new strapline “Built for the Bold” in local markets.
Timberland UK partnered with creative studio and events space, Village Underground, and wanted a suitably bold headline for an OOH execution to go underneath the famous ‘Adore and Endure’ mural on Shoreditch’s Great Eastern Street.
In keeping with their bold messaging and the creative spirit of Village Underground, I came up with the line “Bold knows no boundaries”.
It nods to the creative who colours outside of the lines and, in true boldness, we painted it straight onto the wall in big letters, ignoring the boundaries of the four OOH panels.
